NOTES & OBSERVATIONS
Insights
Search, data, and better websites.
Case Study
Case Study: Sleep Clinic Search Marketing
A sleep medicine case study covering local organic traffic, content, media outreach, and reduced reliance on paid search.
Commentary
Local Sponsorship Can Build More Than Goodwill
How local businesses can evaluate community sponsorships for visibility, relationships, and search discovery—with Flagstaff as an example.
Commentary
Why Most Corporate Blog Posts Are Useless
Why business blogs struggle to earn attention, and how topic selection, internal links, and audience focus can help.
Research
What I learned from Analyzing 35,000 1-Star Reviews of Doctors’ Offices
An exploratory analysis of 35,148 one-star reviews reveals recurring problems with communication, scheduling, billing, and wait times.
Case Study
Client Success Story: 12-Month SEO/Media Outreach Campaign
Results from a year of healthcare SEO and media outreach, including traffic growth and national and local coverage.
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