Scientific approach
to search marketing.

I help local service businesses become easier to find in search, with a particular focus on independent medical practices.

• Technical audits, on-page improvements, and internal linking.
• Content planning, research, writing, and editing based on what your customers need to know.
• Local search work, including Google Business Profile, directory consistency, and review collection.
• Media outreach and opportunities to earn relevant mentions and links.
• Research, search performance analysis, and reporting to guide the work and measure results.

I build straightforward websites that explain your business clearly and help visitors take the next step.

• Clear structure, readable copy, and layouts for phones, tablets, and desktop computers.
• WordPress builds using Kadence, or lightweight Astro sites when a static site fits the project.
• Contact forms, analytics setup, and a foundation for articles and search landing pages.
• Website migrations with attention to existing content, URLs, and redirects.

Browse the web design portfolio ↓

Help customers see an accurate, credible picture of your business in reviews and search results.

• Automated post-visit or post-service review requests and patient or customer feedback.
• Review monitoring and response guidance.
• Search-result reputation work: publish stronger, useful content to reduce the prominence of negative results where possible.
• Identify inaccurate or policy-violating content and pursue appropriate corrections or removal requests.