Charlton Digital.

ANALYSIS / SEO / WEB DESIGN

Search marketing.
Clear thinking.

Analysis, SEO, and web design for businesses that want to understand what works.

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Analysis

Turn website and search data into clear, practical recommendations.

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I look at how people find your business, what they do on your website, and where the data points to opportunities or problems.

  • Website and search performance analysis using Google Analytics and Search Console.
  • Research into customer questions, competitors, and search topics that matter to your business.
  • Clear recommendations, with the evidence and limitations explained, so you can decide what to do next.

SEO

Improve search visibility through useful content, sound technical work, and a sustained approach.

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I help local service businesses become easier to find in search, with a particular focus on independent medical practices.

  • Technical audits, on-page improvements, and internal linking.
  • Content planning, research, writing, and editing based on what your customers need to know.
  • Local search work, including Google Business Profile, directory consistency, and review collection.
  • Media outreach and opportunities to earn relevant mentions and links.
  • Performance reporting to help us decide what to work on next.

Web design

Design and build focused, accessible websites that are easy to use and maintain.

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I build straightforward websites that explain your business clearly and help visitors take the next step.

  • Clear structure, readable copy, and layouts for phones, tablets, and desktop computers.
  • WordPress builds using Kadence, or lightweight Astro sites when a static site fits the project.
  • Contact forms, analytics setup, and a foundation for articles and search landing pages.
  • Website migrations with attention to existing content, URLs, and redirects.

Browse the web design portfolio ↓

FREE SEO TOOL

Bare Bones SEO

WordPress plugin

I built Bare Bones SEO to keep WordPress SEO settings simple. It gives you control over indexing, sitemaps, titles, descriptions, schema, and redirects, with a 404 monitor and bulk metadata editor.

Free and open source. No upsells, telemetry, or dashboard widgets.

Get Bare Bones SEO on WordPress.org

Web design portfolio

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Insights

All insights ↗
Case Study: Sleep Clinic Search MarketingLocal Sponsorship Can Build More Than GoodwillWhy Most Corporate Blog Posts Are Useless

BEHIND CHARLTON DIGITAL

Black-and-white illustrated portrait of Aaron Charlton

Aaron CharltonPhD in Marketing

I’m a marketing scientist and independent consultant based in Flagstaff, Arizona. My work starts with the data and leads to practical decisions about search, content, and websites.

More about Aaron ↗

CONTACT

Have a project
in mind?

Tell me what you’re working on and where you could use help.

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