https://charltondigital.com/insights/Research, case studies, and commentary by Aaron Charlton.en-ushttps://charltondigital.com/insights/case-study-sleep-clinic-search-marketing/https://charltondigital.com/insights/case-study-sleep-clinic-search-marketing/Thu, 11 Jun 2026 00:00:00 GMTA sleep medicine case study covering local organic traffic, content, media outreach, and reduced reliance on paid search.Aaron Charlton https://charltondigital.com/insights/local-sponsorship-and-local-search/https://charltondigital.com/insights/local-sponsorship-and-local-search/Tue, 09 Jun 2026 00:00:00 GMTHow local businesses can evaluate community sponsorships for visibility, relationships, and search discovery—with Flagstaff as an example.Aaron Charlton https://charltondigital.com/insights/why-most-corporate-blog-posts-are-useless/https://charltondigital.com/insights/why-most-corporate-blog-posts-are-useless/Mon, 25 Nov 2024 00:00:00 GMTWhy business blogs struggle to earn attention, and how topic selection, internal links, and audience focus can help.Aaron Charlton https://charltondigital.com/insights/what-i-learned-from-analyzing-35000-1-star-reviews-of-doctors-offices/https://charltondigital.com/insights/what-i-learned-from-analyzing-35000-1-star-reviews-of-doctors-offices/Fri, 01 Nov 2024 00:00:00 GMTAn exploratory analysis of 35,148 one-star reviews reveals recurring problems with communication, scheduling, billing, and wait times.Aaron Charlton https://charltondigital.com/insights/client-success-story-12-month-seo-media-outreach-campaign/https://charltondigital.com/insights/client-success-story-12-month-seo-media-outreach-campaign/Thu, 31 Oct 2024 00:00:00 GMTResults from a year of healthcare SEO and media outreach, including traffic growth and national and local coverage.Aaron Charlton