Search Marketing
Helping you rank on Google, AI and other search engines
Charlton Digital specializes in search marketing for local service companies, meaning we help doctors, home service providers, and other local service companies show up higher in all the places their customers are searching for them.
What Is Search Marketing?
Search Marketing, also referred to as SEO or “search engine optimization” is the process of increasing your visibility with people who are actively searching for goods and services in your category online. For example, they are asking Chat GPT or doing a Google Search to find the best value hotel in an area. This is different than other ads in that these are high-intent, ready-to-buy prospects–we’re not interrupting them on Facebook with ads about stuff they’re not looking for.
Local Visibility
Optimizing your Google Business Profile so you show up in the “Map Pack” when someone searches “plumber near me” or “pediatrician in [City]”.
Intent Driven Content
Writing page content that answers the exact questions your patients or clients ask before hiring someone.
Future-Proof AI Optimization
Ensuring your business data is structured so AI search engines recommend you when users ask conversational questions.
Why Choose Charlton Digital?
It really comes down to experience and a proven track record. Owner, Aaron Charlton, leads every project. Aaron not only has a 20-year proven track record in search marketing, having successfully taken many sites to #1 for competitive keywords, but he also holds a PhD in Marketing from University of Oregon (’19). If you want a scientific approach to search marketing, built on a system that brings consistent results in any local service category, you want Charlton Digital.
